What Is a Redirect? A URL redirect (sometimes called “URL forwarding”) sends users and search engines to a different URL than the one they initially requested. You can use redirects to move a webpage to a new address so that both visitors and search engines automatically reach the correct page.
To permanently redirect a URL to another location, use a 301 redirect. You can create one in your website's .htaccess file, in cPanel, or using a WordPress plugin. To redirect a URL temporarily, use a 302 redirect, a meta refresh redirect, PHP redirect, or JavaScript redirect.