Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...

Both Walmart and Claire’s are expanding their presence in Roblox, with new back-to-school efforts designed to draw in hard-to-reach teens. And while the news follows disappointing financial results ...

As other brands flock to Roblox, Shipt has partnered with Voldex, an online gaming development company, to create a back-to-school experience within Driving Empire, a racing game on Roblox, according ...

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Unlike some marketers gearing up for the back-to-school shopping season, Dick’s Sporting Goods is hoping to reach kids, not their parents, with its latest marketing push. While Amazon targets parents ...